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Scent with love

Daniel Bouwmeester    December 28, 2022    3 min read   

After weathering the pandemic, Southside Flower Market is now approaching its third year of operations, and its owner is hoping for a very ‘flowerful’ Valentine’s Day!

The Logan-based fresh flowers business opened in May 2021 at the peak of the lockdowns and economic uncertainty surrounding COVID-19.

Perhaps surprisingly, the demand for fresh flowers actually trended up during the pandemic, as it became a way people could share some love from a distance.

“In this time of ultra disconnection from each other, the power of flowers [is] to bring people comfort, to help them communicate their feelings for their loved ones, and to ultimately lift the human soul to higher heights,” co-owner Nicki Christensen explained.

Nicki quickly adapted by offering ‘Flower Hugs’, a contactless delivery of flowers: “Sending a Flower Hug is a joy that we get to assist with on a daily basis,” he said.

He is quick, though, to commend the public for its support of his startup business.

“The community support is unbelievably humbling [and] heart-warming. Opened by Minister [for Waterford] Shannon Fentiman, we have been blessed with 12 months of solid support from the people of Logan City, fellow businesses, and representatives from all levels of government: federal, state, and local.”

“When you decide to take the punt on your business idea, you are always secretly hoping that people will like what you set out to provide, and it is very reassuring that we are already seeing return customers – and also referrals from people who just love the idea of a flower market being local to this region.”

Southside’s walk-in cold rooms are some of the biggest anywhere in Queensland, open to consumers and trade customers to come and browse the flowers.

Nicki and team celebrating their launch and anniversary with dignitaries including MPs Jim Chalmers, Shannon Fentiman, and Bert van Manen. All images: Southside Flower Market.

It follows a successful showing for Rebel FM’s “Best of Logan 2022” awards, for which Southside Flower Market won ‘Best Florist’.

“The team of wonderful flower artisans we have are wonderful, and this award is a great testament to their hard work and focus on providing a friendly, helpful [experience]”.

Nicki confirmed that pre-orders for Valentine’s Day are now open: “We believe that the best way to show someone you love them is with a gesture that will make them feel special. No matter who you’re shopping for, we’ve got something perfect.”

Southside Flower Market is open weekdays from 7am to 4pm and Saturdays 7am to 2pm, and is part of the FlowerHub building located at Unit 2, 6 Carlyle Street, Slacks Creek – just up from IKEA.

It delivers to Ipswich, Logan City, South Brisbane, Gold Coast, and Northern New South Wales.

Daniel Bouwmeester

Daniel was born in a mining town in New South Wales to Dutch and Welsh immigrants, before relocating to Logan City, where he attended Canterbury College for twelve years. He pursued his passion for music by completing a first-class honours degree at the University of Queensland (UQ), and later signed with a local record label. He has travelled the world from a young age, including a student exchange in rural France, a job working the ski lifts in Colorado, and visits to the islands of the South Pacific. After a six-year career in market research, Daniel returned to UQ to complete a Bachelor of Journalism and Arts dual degree, majoring in political science. His varied experiences at home and abroad have contributed to a passion for spreading good news while defending the truth buried inside complex societal paradigms.