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New partnership to elevate female sport in Springfield Central

Guy Hazlewood    May 29, 2024    2 min read   

The Brisbane Lions have entered a new partnership with Ipswich City Council, promising a range of opportunities for the local community and a boost to the region’s profile.

This collaboration leverages the Brisbane Lions’ headquarters and high-performance training base in Springfield Central to benefit Ipswich residents.

Brighton Homes Arena in Springfield Central. Source: Brighton Homes Arena

Ipswich Mayor Teresa Harding highlighted the significance of the Brisbane Lions’ establishment of their headquarters, high-performance training base, and AFLW home ground in the city.

“This strategic partnership ensures Ipswich generates maximum benefit from having a tier-one national sporting organisation headquartered right here in our city,” Mayor Harding said.

Key initiatives under this partnership include programs for female athletes and sports administrators, an event delivery and hospitality training program, and the Lions Institute of Business and Sport program through TAFE Queensland.

These programs are designed to create formal pathways for Ipswich residents, enhancing their skills and opportunities in various fields.

Mayor Harding also noted the economic benefits of partnering with a prominent national brand like the Brisbane Lions, which will provide access to corporate networks and advocacy opportunities.

She highlighted Ipswich’s rapid growth, with the local economy recently surpassing $13 billion in Gross Regional Product.

“We must leverage every opportunity to support our rapid growth and ensure continued prosperity into the future,” she said.

The partnership, valued at $300,000 annually for three years, has been under negotiation since the Brisbane Lions established their headquarters and training base in Ipswich in 2022.

Mayor Harding said she was excited about Ipswich’s growing recognition nationwide through its association with the Brisbane Lions.

“I’m thrilled that the City of Ipswich will soon be recognised Australia-wide for its support and involvement in men’s and women’s AFL, as an official partner of the mighty Lions.”

Brisbane Lions CEO Greg Swann acknowledged the critical role of Ipswich City Council’s support in developing the Brighton Homes Arena.

“We’re pleased with the move to the growing Ipswich region and the new opportunities it is presenting the club,” Mr Swann said.

“I want to acknowledge and thank the Mayor and Councillors for their ongoing support of the Lions and I’m excited about what the club and council can deliver into the future.”

The Lions AFLW are based out of Springfield Central. Source: Brighton Homes Arena

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Guy Hazlewood